about face
Your reputation accelerator

At About Face, we create pathways for your future reputation.

For HNWIs, government & state bodies, successful people & businesses.

At About Face we specialise in developing compelling narratives to enhance personal and business reputations, using the same predictive method of building probability from analysis, as the one behind our captivating scenarios for fiction and nonfiction media projects. One discipline; two kinds of outcome.

We bring visions to life through credible and engaging stories, deploying integrated communication strategies, developing and producing films, scripts, books, podcasts, social media content, and more.

Fast-forward your innovative dreams into a working predicted reality, where probability is built from analysis.

01

Who we are

Founded in 2017, About Face was established by a multinational team of professionals, comprising:

We have since expanded to include political and business intelligence consultants.

02

What we do

Using our diverse team of experts, and after intense discussions with our clients, we as standard:

About Face collaborates with private clients, corporations, and governments, providing radical insight and analysis to craft impactful and creative communication narratives.

Past experience includes partnerships with British and Hollywood film producers and screenwriters, and working with international media networks, mainstream newspapers, broadcasters, and publishing houses.

03

The method

Every story we build starts the same way: with an assessment of reality, drawn from the profiling, research, and legal analysis behind it. Only once we know where something truly stands do we work out the probability of where it should go.

That becomes the vision: you, or your business, pictured as the Hero of your own journey. It’s the same structure whether we’re writing a reputation strategy or a screenplay.

Sometimes that vision takes physical form: a piece written as if a leading publication were already covering your achieved future, a short film, even a sculpture. The plan itself is simply the route from where you stand today to that moment.

Reputation work and creative work are, to us, the same discipline aimed at two different outputs: both are predicted realities, which is why the method holds equally for fiction and nonfiction.

04

Founder

DC
Dmitry Chukseev

From writer and producer to visionary and futurist.

He started as a journalist and independent producer on fiction and nonfiction media projects, then went on to lead PR & marketing for international telecom, banking, and mass media majors. About Face is where those two disciplines meet. Dmitry remains the author and developer of its turn-around communication strategies, built with the same creative and technical range. Based in London.

05

Contact

Reach out to learn more about our method.